Section 7: Three easy tools for evidencing impact from media engagement

This section covers:

  1. Social media analysis

  2. The funnel approach

  3. Before/after polling



  • Three key tools that are regularly used effectively to evaluate the significance of impact arising from media coverage are: i) social media analysis; ii) a funnel approach in which you direct a proportion of an audience to a website or other mechanism where you can follow up with them; and iii) before/after polling of media audiences

  • Each of the methods does three important things: they identify and describe benefits arising from media engagement; they do this based on a sample of the population who engaged; and they demonstrate cause and effect between the research and the benefits, so any impacts claimed are clearly attributable to the research

Watch the video above or read on to find out more…