Section 2: What is impact?

This section covers:

  1. What is impact and where does the media fit in?

  2. Impact - the component parts

  3. Significance and reach



  • Impact can be defined as the benefits that can be shown to arise for society from research

  • Engagement  (also referred to as the pathway to impact) is the work or activities that are done to facilitate impact for beneficiaries 

  • Benefits for one group (in one time, place or culture) may disadvantage or harm the interests of other groups, and it is important to understand the potential trade-offs and unintended consequences of media engagement for impact 

  • Research impacts have to be causally linked (even if only indirectly) to research, and are usually characterised by their significance and reach

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