Section 4: Planning for impacts from media engagement 

This section covers:

  1. A logical approach

  2. Identify impact goals for specific beneficiaries

  3. Design media activities to reach those goals for those beneficiaries

  4. Identify indicators you can use to evidence impact



  • Researchers need a plan to generate or identify the media opportunities that are most likely to deliver impacts for the groups that can most benefit from their research. Planning ahead also makes it easier to evidence whether your media engagement actually makes a difference or not. 

  • The logic model approach provides a quick and easy way to plan impact from media engagement. There are three steps: 1) identify impact goals; 2) design media activities that will achieve these goals for specific beneficiaries; and 3) identify indicators to monitor impacts as they arise. 

Watch the video above or read on to find out more…