Section 5: Targeting impacts from media engagement 

This Section covers:

  1. Targeting media impacts for engagement

  2. Helping the hard-to-reach



  • A publics/stakeholder analysis will give you a sophisticated and holistic understanding of those you may want to engage with, and help prioritise the limited time available for impact.

  • You can use the analysis to identify the top people, organisations or groups that are most important for any reason. While it is easiest to think of "beneficiaries", this tool will also get you to think about whether there might also be groups who may be disadvantaged or harmed in some way as a result of the research, so you can consider how to reduce those negative impacts.

Watch the video above or read on to find out more…