Media Impact Guide and Toolkit

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Front page

About the author

About Fast Track Impact

About The Conversation

Section 1: Impact and the media - summary and video

Topic 1: Challenges from the impact agenda for press offices

Topic 2: Significant impacts that can arise from media management

Section 1 Quiz

Section 2: What is impact? Summary and video

Topic 1: What is impact and where does the media fit in?

Topic 2: Impact - the component parts

Topic 3: Significance and reach

Section 2 Quiz

Section 3: How does impact happen? Summary and video

Topic 1: What type of impact are there?

Topic 2: How does impact happen?

Section 3 Quiz

Section 4: Planning for impacts from media engagement – summary and video

Topic 1: A logical Approach

Topic 2: Identifying goals for specific beneficiaries

Topic 3: Design media activities to meet those goals for those beneficiaries

Topic 4: Identifying indicators you can use to evidence impact

Section 4 Quiz

Section 5: Targeting impacts from media engagement – summary and video

Topic 1: Targeting media impact for engagement

Topic 2: Helping the hard-to-reach

Section 5 Quiz

Section 6: How to evidence the significance of impacts from media engagement - summary and video

Topic 1: Approaches to evidence gathering

Topic 2: Overview of evaluation methods

Section 6 Quiz

Section 7: Three easy methods for evidencing impact from media engagement – summary and video

Intro 

Topic 1: Social media analysis

Topic 2: The Funnel Approach

Topic 3: Before/after polling

Section 7 Quiz

Section 8: Getting press office, professional services and research teams to work together for impact – summary and video

Topic 1: Working more effectively together across teams

Topic 2: Increasing researcher engagement

Section 8 Quiz

Conclusion and Further Reading