Media Impact Guide and Toolkit
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Section 1: Impact and the media
Topic 1: The challenge of demonstrating REF impact for communications offices
Topic 2: Significant impacts that can arise from media engagement
Topic 2: Impact’s component parts
Topic 3: Significance vs reach – how impact is measured
Section 3: How does impact happen?
Topic 1: Different types of impact
Topic 2: Thinking about engagement
Section 4: Planning for impact from media engagement
Topic 1: The importance of planning
Topic 2: Identifying goals for specific beneficiaries
Topic 3: Design media activities to meet those goals
Topic 4: Identify how you will create evidence to demonstrate impact
Section 5: Media targeting for impact
Topic 1: Targeting media impact for engagement
Topic 2: Helping the hard-to-reach
Section 6: Demonstrating impact with evidence
Topic 1: Approaches to evidence gathering
Topic 2: Overview of evaluation methods
Section 7: Three easy ways to gather evidence from media engagement
Topic 1: Social media analysis
Section 8: Bringing researchers, press and research offices together
Topic 1: Working more effectively together across teams
Topic 2: Increasing researcher engagement
