Evidencing Impact from Media Engagement
Many of us think that media engagement and impact go hand in hand, but this is not necessarily the case. Engaging with social and mass media can be one of the most powerful pathways to impact, but because the effects are so hard to measure, it can be challenging to evidence impacts. I meet social media and television stars, researchers who have had documentaries made about their research, and experts who appear on news channels and front pages around the world multiple times