How to get your evidence used at scale without giving up the day job

Most researchers don’t want to become business owners or spend their lives on the road, communicating their results to those who need them or getting their innovations into the hands of the people who can use them. How do you create a team that can sustain itself and get your research into the real world while you continue doing what you do best, coming up with the next big idea with your research team? What adaptations are needed and who funds them? Is there a training element, a manual or an app that needs to be developed? How do you retain control over the fidelity of your research for the years ahead? We took some innovative smoking prevention research from University of Bristol and Card